Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, introduced its Fall Seasonal collection, reflecting new strategic insights garnered from consumer research conducted last year. The collection offers new aesthetics at a broader range of price points to meet the needs of customers seeking different styles, from updated traditional to globally-inspired, rooted in Pottery Barn’s casual, relaxed lifestyle.
“Our customers are at the core of everything we do, and we exist to inspire and serve them. Last year, we embarked on a journey to dive deeper into understanding what our customers love about us and what we could offer to make their Pottery Barn experience even better,” notes Marta Benson, President, Pottery Barn.
“The fall collection reflects these new insights, representing an evolution of the brand to embrace a wider range of aesthetics and price points, as well as a fresh approach to storytelling in our marketing to help us attract new customers.”
Fall 2017 represents a new chapter as Pottery Barn introduces seven different aesthetic perspectives for customers to discover and explore. The collection marks the debut of Artisanal Vintage, a new design expression that juxtaposes romantic, vintage-inspired florals with industrial metals.
“The fall collection is an exciting portfolio of inspired and differentiated style statements that expands the reach of our brand. Artisanal Vintage articulates one of the new brand aesthetics and is inspired by the beauty found in imperfections,” said Monica Bhargava, Executive Vice President of Product Development and Design, Pottery Barn. “Timeless, vintage, stylized florals and paisleys in classic silhouettes are counterpointed with reclaimed woods, industrial metals and burnished leathers. Subtle drama is created using a directional new color palette in tonalities of soft blush to deep plum and layering linen, velvet and embroidery creates texture and depth. It’s a twist on timeless romance.”